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You've got a great idea, one that's sure to be a winner and save your company tons of money.  Now you just have to persuade the powers that be to support your idea -- not an easy task because, unfortunately, even the most brilliant ideas don't sell themselves.  If you want your plan approved, you must back it up with numbers -- initial investment cost estimates, manpower requirements, implementation plans and timetables, projected revenues or cost reductions, etc.  Without this information, nobody will give the go-ahead -- or fork over any funding.

That's where this book comes in. By the Numbers is a step-by-step guide that shows you how to create a winning case for your new project, idea, or proposal -- using the power of numbers.  From determining what numbers you need (and where to find them) to presenting them in the most powerful and persuasive way, By the Numbers gives you everything you need to turn your stroke of genius into reality.

Packed with valuable advise and practical suggestions from people who are experts at convincing others of the value of their ideas, By the Numbers shows you how to:

• Research your company's strategies and goals to make sure your idea accomplishes them
• Determine if your idea is in keeping with company trends
• Gather the information, facts, and figures needed to win approval for your plan -- in other words, make the numbers work for you
• Build alliances with key players and create a broad base of support for your idea well before your formal presentation
• Create a compelling business case tailored to best represent your idea
• Assess your audience and design a presentation style that will appeal specifically to them
• Give a flawless performance that's guaranteed to make the sale.

Table of Contents

1. Ideas and Idea People
2. Educate Yourself
3. Building a Business Case
4. Gaining Allies
5. Assessing Your Audience
6. Designing Your Presentation
7. Preparing to Present
8. Presenting Your Information